PulsePigeonemail infrastructure

A suppression list is checked before every send, and any matching recipient is skipped, regardless of what triggered the campaign. It's the mechanical enforcement layer behind unsubscribe, hard-bounce, and spam-complaint handling.

Suppression is different from a subscriber preference (which topics someone wants) and different from a simple "unsubscribed" flag on one list; a robust suppression list applies globally across all sending on a domain, not just the specific campaign or list someone opted out of.

PulsePigeon suppresses hard bounces and complaints automatically and immediately; suppression events are also exposed through the API so customers can keep their own systems in sync rather than re-adding a suppressed address by accident.

Related terms

Hard bounce

A permanent delivery failure, typically because the recipient address doesn't exist, that should never be retried.

Feedback loop (FBL)

A subscription with a mailbox provider that forwards spam-complaint notifications back to the sender in near real time.

Double opt-in

Requiring a recipient to confirm their email address via a follow-up link before they're added to a sending list.