PulsePigeonemail infrastructure

A hard bounce corresponds to a permanent SMTP failure, most commonly a 5xx response like 550 5.1.1 (mailbox does not exist). It means the recipient address is invalid, not that the message failed for a transient reason.

Retrying a hard-bounced address is one of the fastest ways to damage sender reputation: it signals to mailbox providers that a sender doesn't maintain list hygiene. Hard bounces should suppress the address immediately, not after repeated failures.

A hard-bounce rate consistently above roughly 2% of a send is a strong signal of stale or unverified list data, independent of any single address's status.

Related terms

Bounce classification

Sorting a non-delivery response into a category (hard, soft, block, etc.) that determines whether and how to retry.

Soft bounce

A temporary delivery failure, such as a full mailbox or a transient server issue, that is safe to retry.

Suppression list

A record of addresses that must never receive mail again, populated from unsubscribes, hard bounces, and complaints.

List hygiene

Ongoing practices that keep a mailing list free of invalid, unengaged, or risky addresses before they damage reputation.