PulsePigeonemail infrastructure

The List-Unsubscribe header (and its companion, List-Unsubscribe-Post, for one-click support) lets a mail client render a native "unsubscribe" option directly in the inbox UI, backed by either a mailto: address or an HTTPS link the client can POST to automatically.

Major mailbox providers now require bulk senders to support one-click List-Unsubscribe, and treat its absence (or a broken implementation) as a deliverability risk factor independent of complaint rate itself.

A working List-Unsubscribe header measurably reduces spam complaints, because recipients who can unsubscribe in one click from the inbox UI are far less likely to reach for the "report spam" button instead.

Related terms

Complaint rate

The percentage of delivered messages a recipient marks as spam, one of the most heavily weighted deliverability signals.

CAN-SPAM Act

The US federal law setting baseline requirements for commercial email: accurate headers, a working unsubscribe, and a physical postal address.

Bulk email (marketing email)

Email sent to many recipients at once for promotional or informational purposes, not triggered by an individual user action.