PulsePigeonemail infrastructure

Inbox placement rate (IPR) is distinct from delivery rate: a message can be "delivered" in the sense that the receiving server accepted it, while still landing in a spam or promotions folder rather than the primary inbox the recipient checks.

IPR is typically estimated through seed-list panels rather than measured directly, since senders don't get authoritative folder-placement data from most mailbox providers for real recipient sends.

Falling IPR with a stable delivery rate usually points to a reputation or engagement problem rather than an authentication failure, since authentication failures more often show up as outright rejection instead of folder placement.

Related terms

Seed testing

Sending to a panel of monitored test addresses across mailbox providers to check where a message actually lands before or after a real send.

Sender reputation

A mailbox provider's ongoing assessment of a sending IP and domain, built from bounce, complaint, and engagement history.

Engagement-based filtering

Mailbox providers using recipient behavior (opens, clicks, deletes without reading) as a primary signal for inbox versus spam placement.