Explore features
Build audiences from the customer information you keep.
Keep contact properties and events together, then define reusable segment rules. Review each segment's membership before using it as a campaign audience.
Who it helps
Customer and marketing teams organizing contacts by a relevant property or customer action, such as account type or product engagement.
Business value
Reuse an audience rule instead of rebuilding a list for every campaign. Keep audience selection connected to the contact information your team maintains.
How it works
- Add or update a contact and its relevant properties.
- Create a segment rule and review the matching membership.
- Choose the segment in a campaign, then review suppression and unsubscribe exclusions before sending.
Choosing the right message path
Being in a segment is not a substitute for a person's promotional-email preferences. Campaign audience review also accounts for suppression and unsubscribe state.
Plans and availability
Your workspace's active-contact allowance applies alongside its email allowance. Growing an audience does not create another pool of sends. Compare plan limits.