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Keep audience sends aligned with customer preferences.
Use subscription preferences and suppression records when building an audience. Review who will be excluded before a campaign goes out, and keep unsubscribe outcomes visible afterward.
Who it helps
Marketing and customer teams managing newsletters and promotional updates for people who want to receive them.
Business value
Keep audience selection and unsubscribe choices connected. Campaign review shows exclusions so the team can understand the final recipient audience.
How it works
- Use the supported subscription and preference workflow for your audience.
- Review suppressed and unsubscribed exclusions before sending a campaign.
- Honor the current preference state and review campaign-attributed unsubscribe outcomes.
Choosing the right message path
A person's promotional-email choices matter when building a marketing audience. Keep account messages in their correct categories; do not relabel promotions as transactional messages.
Plans and availability
Hosted preference pages require Starter or a higher plan. Your contact and shared email allowances still apply. Compare plan limits.
Next steps
Review Campaigns · Read the API reference · Read the integration guide.